How can a small local business with no marketing budget use...

Price

Product

Place

The Y chromosome is disappearing, and this fact is already causing problems for men - Earth.com

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

People

Chrysler Is 100 Years Old, and It's 'Back On,' Stellantis Design Boss Gilles Says - Road & Track

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Good marketing is doing this well.

Perception

With long courtship behind him, Aaron Rodgers learning the Steelers ropes on 'first day of school' - Pittsburgh Post-Gazette

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

So I’m getting piano lessons and my teacher wants me to get an upright piano instead of a keyboard. An upright piano is way above my price range, so what do I do? And what’s the difference between an upright piano and a keyboard?

How can a small local business with no marketing budget use social media to attract more customers?

Read also: